Indiana State University Athletics controls the use and application of all official logos and marks. A trademark licensing program gives Athletics control over its logos and marks, thus, ensuring the quality and consistency of all of ISU Athletic's merchandise. It also enables usto generate revenue from the sale of merchandise bearing its logos and marks.
What qualifies as a trademark?
Any mark, logo, symbol, nickname, letter(s), word(s) or combination of these that can be associated with Indiana State Athletics Department qualifies as a trademark.
Why have a licensing program?
A trademark licensing program gives Indiana State Intercollegiate Athletics control over its logos and marks, thus, ensuring the quality and consistency of all of Indiana State Athletics Department merchandise. It also enables ISU Athletics to generate revenue from the sale of merchandise bearing its logos and marks.
Who needs a license?
Anyone wishing to use the marks, logos and symbols of Indiana State Athletics Department must obtain a license.
Can an alumni or student group sell products using ISU Athletic's marks as a fundraiser?
Before contacting local manufacturers regarding new products, designs, or an idea for a fundraiser, be sure to check with Indiana State Athletics Department. They will be able to identify local manufacturers to produce the items, saving everyone time and effort.
What about using the University's name or logo on a website?
Every use of the Sycamores trademarks requires permission from Indiana State Athletics Department. The World Wide Web has made it easy for alumni, fans and supporters to build web pages with the Sycamore’s name and logos, and Intercollegiate Athletics appreciates this support. However, federal trademark laws require that the ISU Athletics control it's name and marks; therefore, we must be very selective in granting permission in these and all instances.
For further information concerning licensing, please contact:
Indiana State Athletics Department
Assistant Director of Marketing & Media Relations
Visual identity plays an important role in shaping the image of Indiana State Athletics Department. The Sycamore logo may appear in royal blue or in black. All uses of the Sycamore marks must be approved by the Indiana State Athletics Department.
The official colors for Indiana State Sycamores is royal blue and white. In print materials, the official royal blue is PMS 280. The RGB for royal blue is 0, 2, 128. The CMYK for royal blue is 100, 98, 14, 16. For websites, the official hexadecimal designation for Sycamore blue is 0142BC.
The official nickname of Indiana State athletics is the Indiana State Sycamores.